LOBBY INFORMATION CENTER MARKETING
Research shows that theatergoers are an extremely receptive audience (click here to see Arbitron report), but they do not carry a pen and paper into the auditorium. That’s why WideScreen Media Group has placed an Information Center in the theatre lobby. As Added Value, all On Screen Advertisers can place printed material-postcards, brochures, business cards, coupons or magazines at the Information Center so the moviegoer has something to take home with them. During our twenty-minute program we have created our own commercial in which the audience is urged to find out more about our advertisers by stopping by the Information Center on their way out of the theatre. With this program, advertisers can create the most versatile and cost effective advertising campaign possible in the marketplace to meet their needs and fit their budget.

The information center is offered absolutely free to
our on-screen advertisers.

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