Arbitron & Nielsen Cinema Studies

Arbitron focuses on the moviegoer’s relationship with cinema advertising
and evaluate its ability to influence young and affluent consumers.

Advertisers are having an increasingly difficult time forming strong bonds with teens and young adults. Increased use of on-demand media, such as online broadcasting, DVDs and video games, are drawing focus away from established media and is forcing advertisers to widen the scope of their media plans. For several years, marketers have been asking, “Where have the young people gone?” Find out in The Arbitron Cinema Advertising Study 2007.

Download Arbitron Cinema Study 1
Download Arbitron Cinema Study 2

Nielsen Cinema Studies - The in-Cinema advertising market (ads before trailers, posters, etc.) has grown at a rate of 17% each year over the last three years. To answer many of the questions emerging on this topic, Nielsen PreView conducted a webinar “Cinema Advertising Demystified: Where It Is And Where It Might Go.” The webinar which features an analysis of the movie-going audience and how to improve the effectiveness of in-cinema advertising, is now available.

Download Nielsen Cinema Study

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