Production - How we do it

How do we make your business the star of the show? With movie magic of course! Too bad it's not that simple. There are a few steps between an idea and the big screen.

First, we will contact you as soon as the paperwork hits the production department.
This is where the fun begins!

The creative services team works with you either face to face or over the phone to get exactly the ideas and information you want on screen. We will talk about your business, your ideas and what other advertising you are doing. We will then create the first draft of a script. Just like in television or radio a script must be created to guarantee that your message is understood once it's in the minds of the moviegoers.

Following the script, we will either 2D or 3D animate elements of the production, along with a video production shot in high-definition video. This source content is the highest quality available. We guarantee only the highest production values. The animations have motion blur, special effects, anything necessary to get your message on the big screen in a way that grabs the audiences' attention.

As soon as the ad is finished, we e-mail you a link to view your finished ad or banner. At this link, you can view the ad, download the PDF approval form, and get information for your ad. If there are changes to be made, call us and we will create another proof. If you are satisfied, click on the link to download the PDF.
You print the PDF, sign it, and fax it back to us. You are the last person to approve your commercial.

APPROVED!

Now it gets technical. Once the ad is approved, the high-resolution version is uploaded to a server where it is "grabbed" by our network computers in the theatres. These computers are driven by an ever changing list that tells them what ads to display and when. All of this happens very quickly. Changes can be made at the drop of a hat and reflected on screen within 24 to 48 hours.