The Program - Local Advertising
Local advertisers have the opportunity to buy several combinations of screen space to maximize their ad-buying power and advertising dollars.
FULL SCREEN - Upper 80% of the screen with sound. Banner space is used by exhibitor or Widescreen.
BANNER - Lower 20% of the screen without sound with full animation. Full screen space is used by exhibitor or widescreen.
COMBINATION - Both full screen and banner spaces are used at the same time for the same advertiser. This is helpful if you want to have a changing message throughout the life of your main ad. Just change the banner!
WHOLE SCREEN - 100% of the screen is used. This is the most cinematic option. All national advertisers run at whole screen. |