Production - Specifications for Slide Creation

Click here to download a PDF of these production specs.

White or light colored background not allowed!

The use of intense color is very important when advertising on the movie screens.
In the theatre setting, ambient light — the lights that allow for safe seating -
weakens color and interferes with the relationship between light and dark when
projected on screen.

Light colored backgrounds wash out when projected on-screen, which in turn,
washes out the images sitting on the background, resulting in a faded, muddy
ad, with text that melts into the background.

Also, light colored backgrounds reveal imperfections on the movie screen.
Occasionally dust will get on a slide. When magnified and projected on screen,
dust particles may look like a giant ink spots or strings of hair. A dark background
hides the imperfections, enhancing the program and your image.

See below for a detailed chart on how to create slide ads.