Research shows that theatergoers are an extremely receptive audience (click here to see Arbitron report), but they do not carry a pen and paper into the auditorium. That’s why WideScreen Media Group emphasizes promotional materials in addition to on-screen advertisements. This creates a dynamic form of interaction between moviegoers, advertisers, and exhibitors! WideScreen Media can provide the following promotions:
• Manned booths
• Product standees in theatre lobbies
• Box office handouts
• One sheet posters
• Soda cups, popcorn bags, and concession product sales
Click here to view the Print Promotions flyer currently running for 2010 (PDF)
We also provide an Information Center in the theatre lobby, seen in the picture to the right. As Added Value, all On Screen Advertisers can place printed material--postcards, brochures, business cards, coupons or magazines--at the Information Center so the moviegoer has something to take home with them. During our twenty-minute program we have created our own commercial in which the audience is urged to find out more about our advertisers by stopping by the Information Center on their way out of the theatre. With this ADDED VALUE, advertisers can hit the audience on screen and on the way out - they can take your advertisment home!
The Information center is offered absolutely free to our on-screen advertisers.
We have specific sizes for print that are allowed in the info center.
• Business cards = 3.5X2 or 2X3.5
• Rack Cards/Brochures = 4X9
• Flyers/Magazines = 8.5X11
• Postcards = 4X6 ONLY
Sizes other than these will not be allowed.
Click here to see our on-screen Information Center commercial.
Click here to view the sales flyer for the Information Center. (PDF) |
